1. Scalable: The End-to-End Expert
Scalable is an AI-powered platform that manages the entire ads process from research and creative generation, to testing and analysis. While some tools do just generation or just analysis, Scalable looks at the workflow holistically, allowing an experimentation flywheel to spin faster.
Scalable’s stand-out AI audit feature identifies ad fatigue early, helping teams optimise spend and scale faster without needing a full in-house marketing function. The AI agents provide the intelligence and skill of an entire team of experts working 24x7 to test, learn and optimise.
Pros:
Comprehensive end-to-end marketing management
AI audits that detect early indicators of ad fatigue
Streamlines insights generation, helping teams focus on strategy, not tasks
Cons:
Best suited for teams ready to scale; it works with smaller budgets but shines with a healthier minimum spend
Currently focused on Meta Ads only; multi-channel expansion is coming soon
Price:
Plans start at $299/month: Flat monthly fee per account, optional managed services.
“Scalable established a reliable lead channel - something no one else could do. It completely leveled up our business” Shelby, CEO at GrowthMatch
2. Blaze.ai: Content made easier
Blaze.ai is a content platform that comes with a host of features to streamline the content creation part of the process. In addition, it also provides basic campaign management functionalities, such as content scheduling and planning, and an A/B testing feature.
Pros:
Fast ad copy and campaign asset generation
User-friendly for small businesses and individuals
Affordable entry-level pricing
Cons:
No full advertising campaign management
No built-in optimisation features like full end-to-end platforms
Price:
Free trial available
Paid plans start at around $34/month
3. Icon: Performance-driven creative
Icon.com is a creative platform that helps brands produce static and video ads. It uses AI to generate concepts, scripts, and visuals based on competitor research, reviews, and product insights, making it a handy tool for more refined ad generation.
Pros:
Fast ad creatives, including static images, videos, scripts, and voiceovers
AI research engine pulls insights from competitor ads, reviews, and trends
Cons:
Users can connect ad accounts to track performance, but deeper creative audits and full optimization tools are limited
Pricing escalates with the more advanced creative outputs or features
Price:
Plans start at $39/month: Static ads only, 10 downloads
