Capability | Scalable AI Optimizer | Traditional Agency |
Strategy capture | Plain-English Vibe Brief compiles into tactics | Briefs routed through account and media teams |
Creative testing | Rapid variants from your vibe and brand rules | Manual brainstorms and scheduled test cycles |
Budget allocation | Continuous, rules based, aligned to ROAS or CPA | Human paced, meeting driven changes |
Speed to learn | Near real time across channels | Weekly or biweekly optimization windows |
Transparency | Complete change logs and live metrics | Reports batched into decks and summaries |
Cost | Software pricing with lean services | Retainers, minimums, layered fees |