Explained: What is Scalable's Strategy Layer?

Think of the strategy layer as the brain of the Scalable platform. It’s not a single feature you click on, but an end-to-end process that turns your high-level goals into a scientific, data-driven testing plan.

This entire process is run by your dedicated virtual experimentation squad—a team of five coordinated AI agents who work together 24/7 on your behalf:

• Bran, the Strategist: Develops campaign themes, scans the market, and identifies emerging trends.

• Desi, the Designer: Creates compelling, on-brand visuals ready for testing.

• Addie, the Performance Marketer: Structures and launches experiments across platforms.

• Ana, the Growth Analyst: Breaks down what’s working and why, so the system keeps learning.

• Olly, the Ops Manager: Orchestrates the entire operation and reports back to you.

The strategy layer operates on two critical inputs: your human-led strategy (the "Vibe Brief") and AI-powered market intelligence. This combination of your vision with a deep understanding of what’s succeeding in your industry is the core of our approach, which we call "Vibe Marketing."

How The Prioritization Process Works

Your AI team follows a systematic, five-step process to move from your initial idea to a continuously improving ad campaign. Here’s how it works:

Step 1. It Starts with Your "Vibe Brief" Everything begins with your direction. In plain English, you describe the brand's desired feel, tone, and goals. This is your "Vibe Brief." It could be something like, “We want to feel more confident and value-forward, not luxury or aloof.” You can also upload your own reference ads to show the team what you like. This is the essence of "Vibe Marketing"—turning your brand's intended feel into a concrete, data-driven action plan.

Step 2. Bran Scans the Market for Proven Ideas Next, Bran gets to work. Using bespoke data scrapers, our Strategist AI analyzes thousands of competitor ads from across the internet. It doesn't just look at the visuals; it identifies patterns in creative formats, messaging angles, offers, and calls-to-action to build a comprehensive picture of what is already working in your industry.

Step 3. Bran and Ana Map Opportunities and Find the Gaps This is where the magic happens. Bran and Ana collaborate on what we call "Strategic Opportunity Mapping." The AI deconstructs all those competitor ads by their underlying strategy—analyzing specific elements like the hook, the core message, and the visual style. It then compares these successful patterns to what your brand has tried, instantly spotting gaps and untapped opportunities. The outcome is a clear, ranked hypothesis list of what to test next.

Step 4. Desi and Addie Generate and Launch Structured Tests With a prioritized list of hypotheses, the team gets to work. Desi generates hundreds of ad variations—headlines, copy, images, and videos—based on the top-ranked concepts. Then, Addie launches them as highly structured, controlled experiments, so when an ad works, you know exactly why it worked.

Step 5. Ana and Olly Learn from Real-Time Results As the ads run, a powerful feedback loop kicks in. Ana analyzes real-time performance data, automatically identifying winning ads and pausing the losers to protect your budget. These insights are then fed directly back into the strategy layer to inform the next round of hypotheses, while Olly prepares clear reports for you. This creates a continuous improvement cycle that makes your advertising smarter every single week.

How This Strategy Helps You

• Stop the Guesswork: This process replaces random "what if" ideas with a data-backed testing plan. Every experiment is based on proven success in your market, giving you the confidence that your budget is being spent wisely.

• Uncover Hidden Opportunities: The deep competitive analysis often highlights untapped growth levers and weak spots in the market that you can exploit. For example, we helped a B2B SaaS client test over 200 message combinations, discovering that urgency-based language drove 2.6x more demos.

• Get Smarter Over Time: Because the system learns from every single result, your ad performance isn't static—it compounds. This isn't theoretical. For one DTC skincare brand, our AI agents ran over 400 ad variants in 30 days, finding a winning angle that decreased their CPA by 47% in the first month alone.

• Focus on What Matters: By automating the painstaking research, analysis, and prioritization, Scalable frees you up to focus on high-level strategy and creative direction. You get to be the strategist, not the person stuck managing spreadsheets and repetitive tasks.