A group of friendly AI Agents automating Ad Experimentation

Scalable.Ad - Automated Ad Experimentation

Shaan Bassi

9 Sept 2025

A group of friendly AI Agents automating Ad Experimentation

Scalable.Ad - Automated Ad Experimentation

Shaan Bassi

9 Sept 2025

A group of friendly AI Agents automating Ad Experimentation

Scalable.Ad - Automated Ad Experimentation

Shaan Bassi

9 Sept 2025

Introduction

Scalable.Ad gives teams a set of AI agents that run end-to-end ad experimentation so you test faster and spend smarter.

It’s built for agencies, media teams, and growth marketers who want to run 10× more tests without hiring a bigger team.

Connect your ad accounts, describe your goal, and launch a 10-test sprint this week.

Conclusion

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Scalable.Ad's AI agents run end-to-end ad experiments for you. The agents test creative, messaging, targeting and budget allocation across channels, and automatically promote winners to scale.

Quick Takeaways

  • Scalable.Ad gives founders, freelancers, and agencies a set of AI agents that run end-to-end ad experimentation, so you test faster and spend smarter.

  • It’s built for agencies, media teams and growth marketers who want to run many more tests without hiring a bigger team.

  • Get started in minutes. Connect your ad accounts, describe the goal and launch a 10-test sprint this week.


Introduction

If you want to run systematic ad experiments without the handoffs and guesswork, Scalable.Ad’s AI agents do the work end-to-end so you can scale faster.

Most teams talk about experimentation. Very few actually do it at the cadence and scope that moves metrics. Scalable changes that. It treats every campaign like a project with automation, not a manual To‑Do list. You get repeatable experiments, fast learnings and clear winners to scale.


Why we Built Scalable.Ad

Agencies and growth teams told us they've been struggling to produce and test the number of ads needed to find what truly works. Budget, time and people constraints led to ad experiments not launching and not producing meaningful insights.

Agencies asked for a way to run hundreds of variants, surface the real winners quickly and shift budgets automatically, without adding headcount. So we created a system of AI agents that split the work like a compact agency: research, create, launch, analyze and scale.



A group of friendly AI Agents automating Ad Experimentation
A group of friendly AI Agents automating Ad Experimentation
A group of friendly AI Agents automating Ad Experimentation

What it Does

Scalable.Ad runs end-to-end ad experiments using dedicated AI agents, so you can test creative, messaging, targeting and budget allocation across channels, and automatically scales the winning mix.

  • Idea Agent: Mines audience signals and creative concepts from your brief and market data so you start with high-probability hypotheses.

  • Creative Agent: Produces dozens to hundreds of ad variants (copy, headlines, thumbnails, short video cuts, UGC-style scripts) so you can test style and message at scale.

  • Pilot Agent: Launches and monitors many small ad experiments across connected platforms, handling audience splits and budget cadence.

  • Analyst Agent: Reads performance, calls statistical winners and surfaces the insights that matter (what to scale, what to stop).

  • Scale Agent: Automatically reallocates spend toward winning variants and tests scaled treatments to push ROAS and efficiency further.

The system especially works great with Meta (Facebook & Instagram), TikTok, LinkedIn (and other platforms via connected ad accounts), plus your analytics stack so results feed back into future experiments.


Who it’s For

Scalable.Ad's AI Agents are designed for solo founders, agencies, media buyers and growth teams who need to run high-velocity experiments without ballooning costs.

It can be for an agency trying to deliver faster, more predictable results for clients, a head of growth at an SMB scaling performance channels or a freelance marketer who needs more horsepower.



How to Get Started

You can start using Scalable.Ad right away in just a few steps.

  1. Connect your ad accounts (Meta, TikTok, LinkedIn) and your analytics destination.

  2. Tell the system your product, target audience and primary KPI (CPA, ROAS, LTV, etc.).

  3. Pick a test sprint, set guardrails for budget and creative rules, then let the agents work.

Start with a single channel or campaign objective and let the agents show fast wins. Define one primary KPI up front and watch the results.


Customer Results

A DTC skincare brand used Scalable.Ad’s AI Agents to run around 400 ad variants in just 30 days across Meta and TikTok. The agents identified that UGC-style messaging consistently outperformed polished creative by 3.1x, leading to a 47% drop in CPA within the first month.


For a B2B SaaS too, Scalable.Ad's AI agents tested 200+ message combinations across cold leads on LinkedIn and Meta. After that, they isolated urgency-based language like “beat quota faster” drove 2.6x more demos than feature-led copy. With weekly iterations, Scalable.Ad's AI agents improved ROAS by 52% in under 5 weeks.



A group of friendly AI Agents automating Ad Experimentation
A group of friendly AI Agents automating Ad Experimentation
A group of friendly AI Agents automating Ad Experimentation

FAQs

What is Scalable.Ad?

  • Scalable.Ad is an AI-powered ad experimentation platform helping early-stage founders, lean marketing teams, and agencies find messaging-market fit and scale faster.

Who uses Scalable.Ad?

  • Scalable.Ad is trusted by DTC brands, SaaS startups, marketplaces, and product-led growth companies, and used across industries including e-commerce, edtech, healthtech, and consumer apps to test, learn and improve ad performance.

Can people who aren't marketing experts use Scalable.Ad?

  • Yes. Scalable.Ad is newbie friendly. Simply describe your product and Scalable.Ad's AI agents will handle the technical, creative, and analytics for you.


We help to grow fast, so get started

We help to grow fast, so get started

2 Eastbourne Terrace, London, W2 6LG

shaan@kouo.io

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© Copyright 2025, All Rights Reserved by Scalable

© Copyright 2025, All Rights Reserved by Scalable

© Copyright 2025, All Rights Reserved by Scalable