How It Works

1) Vibe Brief (you describe the feel)

Write a short brief, for example “confident, pragmatic, more value forward; don’t sound luxury or aloof,” and add examples you like and dislike.
What Scalable does: converts your words into structured intent: tones, hooks, visual cues, and positioning constraints.

2) Signal Ingestion (Scalable reads the room)

Scalable ingests performance signals (CPC, CVR, CPA), audience reactions, creative fatigue, seasonality, and intent trends from search to understand where your vibe currently resonates, and where it doesn’t.

3) Vibe Compiler (ideas → experiments)

Like a compiler for code, Scalable translates your brief into channel-specific experiments:

• Creative variants (copy, imagery, hooks) aligned to your brief

• Audience mixes and placements that historically respond to this feel

• Landing page suggestions that preserve the vibe through to conversion
  You approve what ships.

4) Adaptive Budget Orchestration (money follows the vibe)

Budgets reallocate continuously toward combinations (vibe × audience × creative) that drive outcomes, within your ROAS and CPA guardrails, so money moves where the vibe performs.

5) Continuous Learning & Safety Rails

Every impression, click, and conversion updates the vibe model. Brand rules, compliance, and exclusions act as safety rails, so rapid iteration stays on-brand and effective.

6) (Optional) Data & Tooling Integrations

Plug in CRM or LTV data, offline conversions, or analytics to optimize for profit, not just cheap clicks. Connect Meta, Google, LinkedIn, and your reporting stack for end-to-end visibility.

Use Cases

• Fast pivots to market shifts: Competitor drops prices or a new trend spikes? Update the brief (“more value forward, pragmatic”) and Scalable tests adjacent angles and rebalances spend the same day.

• Creative fatigue fix: When a winner cools, the system proposes near neighbor vibes (for example “aspirational → practical premium”) and explores them efficiently.

• Search-intent alignment: If users are hunting “budget-friendly [category],” the brief nudges tone and messaging to match intent, then shifts budget toward higher-intent queries and audiences.
  
  

Pro Tips

Start broad, then sharpen. Give 3–5 adjectives and one “don’t sound like” competitor to speed up learning.
Set hard guardrails. Declare CPA and ROAS caps and platform priorities; Scalable respects these first.
Quarterly vibe refresh. Markets move. A tiny prompt tweak (“more challenger energy”) can unlock new pockets of profitable demand.
Bring your own truth. Connect your data so the optimizer pursues profitable vibes, not just volume.